Content is King!
So say our foreign colleagues, and we absolutely agree with them! The correct, balanced over time, context and form, content is the most important task in building digital signage network. We solve this problem taking into account our own and international experience, proven by case studies and time. We believe that advertising must be mixed with information about events and activities in the MALL (not less than 15 per cent of the time), fashion news, promotions, etc., Content must be given by captive and creative way – then it will be in demand.